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4.6 Water quality

4.6.1 This section provides an overview of baseline groundwater information for Thanet and briefly examines surface water issues relating to Pegwell Bay. Reference is made to surface water in the Marshes surrounding the Isle of Thanet, but this is not examined in detail.

4.6.2 Water is a significant feature of Thanet. The low lying marshes around Thanet, the River Stour and its catchment, the coastal area and the extensive and major aquifer under Thanet are all important water resources for the region. The North Kent area receives an annual rainfall 714mm with an effective rainfall 266mm. Thanet receives the least rainfall in this area with an average annual rainfall of less than 600mm. Surface drainage is strongly influenced by the permeable character of the geology of the Thanet area. Winter rainfall replenishes the Upper Chalk aquifer which itself provides drinking water to the locality and areas outside Thanet. The aquifer itself provides in the region of 13,896 ML/year and has authorised abstractions of 10,572 ML/year (76% of the available resource is committed to abstraction).

4.6.3 There are very few surface water courses in North Kent and they all display a high degree of seasonal fluctuation in level, principally due to the effect of aquifer water storage (EA, 1999). The key surface water courses in the North East Kent area that may be relevant to this study are the River Wantsum and the River Stour (Map 15).

4.6.4 The Major aquifer under Thanet is shown in (Map 16). An adit from the borehole at Lord of the Manor (Grid Reference TR 3535 6510) runs directly under LMA and defines the inner protection zone of the aquifer (Map 17). Southern Water hold the abstraction licence to abstract from the borehole at Lord of the Manor. Water is abstracted from the chalk aquifer for a range of uses. Details of these abstractions are provided in (Appendix 7).

4.6.5 Recent aquifer clean-up schemes within Thanet have shown that the water table is known to vary seasonally (Table 39). Flows on Thanet are assumed to follow a radial pattern from the centre of Thanet towards the sea/lowland. This differs near abstractions and adits, seasonally and due to the differing permeabilities within the chalk.

Table 39: Seasonal fluctuation of water table under Manston

Date 

m below datum

Oct-98 

32.27

Feb-99 

29.92

Feb-99 

29.82

Mar-99 

30.11

Apr-99 

30.27

Jun-99 

30.96

Oct-99 

32.15

Dec-99 

32.58

Jan-00

31.75

Dec-00 

25.9

Mar-01 

25.88

Jun-01 

26.74

Recorded by EA at Manston Cleansing St. Grid Ref: TR32406690 Oct 1998-June 2001

4.6.6 Groundwater in Thanet is coming under increased pressure from the abstraction of water for agriculture and potable purposes. As a result there is increasing concern that declining underground water resources leaves this supply vulnerable to pollution. Diffuse pollution results mainly from agriculture fertiliser or pesticide applications which is difficult to trace or monitor and therefore control (EA, 1999).

4.6.7 Within the Thanet Chalk Block, nitrate contours show concentration in excess of maximum admissible limit for water supply (EA, 1999). Four public water supply boreholes in Thanet were affected by high nitrate concentrations and recently as a result of this, Southern Water have installed a denitrifying plant at the Lord of the Manor pumping station.

4.6.8 Baseline groundwater quality data for Thanet could not be obtained for this assessment as it is the property of Southern Water and is commercially sensitive.

4.6.9 Available historical surface water quality for the Great Stour is presented in Table 40. This location is tidal but provides an indication of water quality from the Stour catchment.

Table 40: Surface water quality on the Great Stour

Date 

BOD mg/l 

O Diss % 

Temp ºC 

pH 

Ammonia mg/l

Orthophosphat e mg/l

Jan-97 

2.4 

84.4 

7.9 

0.7800 

1.299

Jul-97 

11 

93.3 

19.1 

8.3 

<0.0100 

1.130

Jan-98 

2 89.

8.1 

0.1010 

0.554

Jul-98 

2.7 

105.7 

18.4 

8.2 

0.0303 

1.415

Jan-99 

2.4 

90.5 

8.9 

0.1100 

0.335

Jul-99 

2.5 

93.7 

19.2 

8.15 

0.3380 

1.140

Jan-00 

1.2 

91.9 

5.7 

7.94 

0.1110 

0.430

Jul-00 

1.9 

102.4 

17.7 

7.9 

0.3480 

1.430

Jan-01 

1.5 

85.3 

4.4 

7.85 

0.0840 

0.189

Jul-01 

88.5 

17.97 

7.9 

0.3980 

1.362

EA (2001) For Great Stour Grid Ref: TR339620

4.6.10 Sea water quality is presented in Table 41. Standards are set in the Bathing Waters Directive to ensure protection of bathers and the UK uses the coliform standards to assess the compliance of the bathing water. Coliforms are bacteria which are generally accepted as an indicator for sewage pollution although they do not themselves cause health problems. Therefore compliance with the coliform standards indicates good control of any nearby sewage discharges. The Imperative Coliform Standards are:

  • 95% of the samples must not exceed 10,000 total coliforms per 100 ml, and

  • 95 % of the samples must not exceed 2,000 faecal coliforms per 100 ml (EA,2001).

4.6.11 The Directive also sets standards for Guideline Coliform and Faecal Streptococci Standards for bathing waters; these are values which the Member State should endeavour to observe. They are more stringent than the Imperative standards and are set as targets to be achieved in the longer term. Here the standards are:

  • 80% of the samples must not exceed 500 total coliforms per 100 ml,

  • 80 % of the samples must not exceed 100 faecal coliforms per 100 ml, and

  • 90% of the samples must not exceed 100 faecal streptococci per 100 ml (EA, 2001)

4.6.12 Sea water quality data for Pegwell Bay, suggests that in May 1998, levels of total coliforms and faecal streptococci exceeded the Bathing Directives Guideline standards. Between July 1995 and July 2001, there were a total of eight months (of all months between May and September during this period) when these standards were exceeded and in one month (July 2001) total coliforms reached eight times the guideline standards.

Table 41: Sea Water quality in Pegwell Bay

Date 

Temp ºC 

Total Coliform No/100ml

Faecal Streptococci No/100ml

Faecal coliforms No/100ml

May-97 

11.1 

140 

10 

55

Sep-97 

15.3 

20 

<10 

10

May-98   

11.1 800 70 

500

Sep-98 

17.7 

20 

<10 

9

May-99 

12.7 

73 

<10 

18

Sep-99 

19.8 

127 

50 

145

May-00 

10.2 

370 

20 

156

Sep-00 

17 

140 

10 

300

May-01 

11.6 

27 

<10 

<10

Aug-01 

19.1 

18 

<10

 27

EA (2001) For Ramsgate (West of Ramsgate in Pegwell Bay) Ref: TR372640. pH varied between 8.0 and 8.1 between Jun-97-July-01

4.6.13 No data has been obtained on the content of hydrocarbons in the sea water on the Thanet coast. It should be considered that the Thames Estuary is known to have high levels of hydrocarbons as a result of shipping and industry.

Key sensitivities

4.6.14 On the basis of this review of baseline water quality, two key sensitivities will be used to assess the impact of the growth of LMA (Table 42). The water quality of Pegwell Bay will be considered in the context of any potential outfalls of pollutants and the potential contamination of the aquifer under LMA.

Table 42: Identified key water quality sensitive receptors

Receptor 

Location

Pegwell Bay 

Pegwell Bay

Thanet groundwater 

Source protection zone under LMA

4.7 Traffic

4.7.1 This section presents baseline information on road traffic in Thanet. Although other transport issues are largely outside the scope of this assessment, references will be made to the baseline modal split in transport in Thanet and other transport related issues across the district. In addition, information on traffic along five principal arterial routes into LMA are examined in more depth.

Table 43: Modal split by trips made by Thanet residents in 1998

Mode 

Split (%)

Car as driver 

42.13

Walking 

26.00

Car as passenger including taxis 

14.31

Bus/coach 

9.84

Cycle

3.23

Van/light goods vehicle 

2.34

Train 

1.49

Motor Cycle 

1.24

TDC (2000)

4.7.5 Over 76% of Thanet residents travelling to full time work or education travel to destinations within Thanet with only 20% travel to elsewhere in Kent on a daily basis. Only 2% travel to London (TDC, 2000) (Table 44).

Table 44: Destinations for full time work or education by Thanet residents

Destination 

Split (%)

Thanet TOTAL 

76.08

-Broadstairs
-Margate
-Ramsgate
-Rural Thanet
-Unspecified 

16.49
23.70
21.41
7.14
7.39

Rest of Kent 

20.06

London 

2.00

Travellers (e.g. Sales Reps) 

1.88

TDC (2000)

4.7.6 Local traffic flows for all roads with a daily flow of greater than approximately 4,000 vehicles are presented in (Table 45). Forecasts for predicted flows in 2005 have been made by TDC. These forecasts use a growth factor of 1.26% over a 10 period.

Table 45: Traffic flow data in Thanet District _ STICK IN TABLE FROM BOOK

Name of Road 

Daily flow in 1995 

Daily flow in 2005

Roads within Ramsgate

A253 in Ramsgate 

11589 

14648

London Road 

12104 

15299

High Street/King Road 

4298 

5433

A255 – Ramsgate Road 

7369 

9314

A256 – Westwood Road 

7369 

9314

A254 – Margate Road 

12936 

16351

Port Access Road (due Spring 2000) n/a Est 

7000

Roads within Margate

A28 – Margate Seafront 

6575 

8311

Northdown Park Road 

8500 

10744

B2052 – Millmead Road 

5493 

5943

A28 – Canterbury Road 

6238 

7999

Roads within Broadstairs

North Foreland Road 

5493 

6943

Roads within the District

A299 – Thanet Way 

19263 

24348

A28 - Canterbury 

11348 

14344

A256 – Sandwich Road 

7935 

10030

A256 – Haine Road 

9426 

11914

A253 – Canterbury Road 

17489 

22106

Seamark Road 

6466 

8173

Monkton Street/Monkton Road 

6027 

7618

TDC (2000)

4.7.7 Current road access to Manston from London via the North of Kent is good. Road access to Manston from London starts with the M25, along the M2, and continues to Manston on the Thanet Way (A299 and A253). A number of improvements have recently been undertaken:

  • The Thanet Way (A299 and A253 from Canterbury) has recently been upgraded to dual carriageway;

  • Immediate access to Manston Park from the A299 (previously the A253), part of the B2048 and B2190 from Mount Pleasant roundabout, has also been upgraded to dual carriageway; and

  • The western part of the M2 is currently being widened to four lanes.

4.7.8 The above access to Thanet and Manston has a capacity for growth of road traffic in the area of 25% by 2015.

4.7.9 Five routes have been selected of interest in the context of LMA. These are as follows:

  • A299; from the M2 and London (A299)

  • A28; from Canterbury (turning into the A253 to Mount Pleasant) (A28)

  • A256 North from Margate and Broadstairs area to Lord of the Manor (A256N)

  • A256 South; from Dover and Sandwich area (A256S)

  • A253; from Ramsgate (joining the A256S at Lord of the Manor) (A253).

4.7.10 Northern feeder roads to LMA, Manston Court Road and traffic flows through Manston village are also relevant to traffic impacts and will be discussed separately within this assessment.

4.7.11 Traffic counts for the selected routes are provided in Table 46 and Table 47.

Table 46: Traffic flows (2-way) for key arterial routes to and from LMA for all LDV

Name of Road 

Peak hour 

12 hour

A299 

1260 

10068

A28 

581

 4259

A256S 

62 

594

A256N 

556 

4781

A253 

661 

5342

BABTIE (2001) From 1998 and 2000 traffic count data

Table 47: Traffic flows (2-way) for key arterial routes to and from LMA for all HDVs

Name of Road 

Peak hour 

12 hour

A299 

1060 

99

A28 

313 

20

A256S 

602 

70

A256N 

590 

63

A253 

638 

68

BABTIE (2001) From 1998 and 2000 traffic count data

4.7.12 On the basis of a growth factor of the growth factor of 1.26% over a 10 year period, forecasts for 2010 have been calculated for these arterial routes.

Table 48: Traffic flows (2-way) for key arterial routes to and from LMA for all LDV for 2010

Name of Road

Peak hour

12 hour

A299

1592

12723

A28

734

5382

A256S

78

751

A256N

703

6042

A253

835

6751

BABTIE (2001) From 1998 and 2000 traffic count data

Table 49: Traffic flows (2-way) for key arterial routes to and from LMA for all HDVs for 2010

Name of Road

Peak hour

12 hour

A299

125

1340

A28

25

396

A256S

88

761

A256N

80

746

A253

86

806

BABTIE (2001) From 1998 and 2000 traffic count data and using a growth factor of 1.26%

4.7.13 There are two scheduled changes to the existing road network in North East Kent and Thanet which will have a significant impact on any predictions of future growth and capacity of roads in the area. The first is the East Kent Access Scheme and the second is the improvements to Thanet Way.

4.7.14 The East Kent Access Scheme has three aims:

  • improving the strategic transport links between East Kent and both the rest of country and Europe

  • improving internal transport movements

  • helping the re-development of the area in a sustainable way.

4.7.15 The scheme involves three phases. In summary these are as follows:

  • Improvements to the A256 from Sandwich to Ebbsfleet lane (commencing 2002 and completion in 2004/5)

  • Extension of the A256 to the A299 along Ebsfleet lane with an addition connection to the Lord of the Manor roundabout (earliest start date of 2004)

  • The improvement of the A299 between Mount Pleasant and Lord of the Manor (earliest start date of 2006/7).

4.7.16 The scheme will place emphasis of high occupancy provision at an early stage to reduce traffic levels as far as possible.

4.7.17 In addition to these scheduled improvements, two further unscheduled improvements are currently being discussed. The first is a bypass of Manston village and the second are improvements to the northern feeder roads to the north of LMA. Details of these improvements are not yet available. However, the Central Island Initiative - Supplementary Planning Guidance outlines possible highway changes in the Manston area that have been proposed. These include:

  • Improvements to the B2190

  • Highway improvements to Manston Road (Northerly route) and Manston Court Road

  • Introduction of traffic calming and closure of Manston Road (through Manston village) to private commuter traffic.

4.7.18 Details of these proposed improvements are illustrated in Map 18.

Key sensitivities

4.7.19 On the basis of this review of baseline traffic, three key sensitivities have been selected as representative of traffic issues in Thanet (Table 50). Traffic capacity will be used as a general term to define the extent to which the development of LMA will affect the ability of those identified routes to serve traffic needs of the area. Local villages will represent those communities living in the locality of the airport and adjacent to the major arterial routes into LMA. Northern feeder road communities are those communities living along feeder roads to the north of the airport.

Table 50: Identified key traffic related sensitive receptors

Receptor

 Location

Traffic capacity 

A299, A28, A256S&N, Northern Feeder roads and A253

Local villages 

In airport locality and on major arterial routes to LMA

Northern feeder road communities 

Roads feeding to LMA from North of airport.

4.8 Noise

4.8.1 Baseline noise contours have been produced on the basis of air traffic movements during the summer of 2000 and 2001 by Manchester Airport. These contours are presented in Maps 19 and 20. Manchester Airport have also modelled noise contours for air traffic movements in 2001 (Map 21).

4.8.2 The extent to which the existing noise levels as a result of air traffic movements and airport operations cause annoyance to the locality can be judged on the basis of published data on annoyance from aircraft noise and from existing complaints data.

4.8.3 Following the Aircraft Noise Index Study (ANIS) published in 1985, the Government adopted the Leq (equivalent continuous noise) index as a metric for daytime noise. This study showed a good correlation between noise and annoyance. To date, this metric continues to be regarded as a suitable metric for capturing the principal characteristics of noise and the annoyance it causes  (DETR, 2000). Table 51 identifies the average ‘community’ annoyance associated with various noise levels.

Table 51: Annoyance from noise

Average Community Annoyance 

Noise level Leq (16 hour)

Low 

57
60

Moderate 

63
66

High 

69

Manchester Airport (1993)

4.8.4 Manchester airport has used the following ratings to assess the impacts of changes in Leq, these are as follows:

  • "a change of less than 2 units would not be discernible to most people"

  • "changes of between 2 and 3 units might be discernible but would not usually be significant"

  • "changes of between 6 and 9 units would be regarded by most people as significant and noticeable and, especially at around a change of 9, as causing a marked deterioration in their environment".

4.8.5 Guidelines on acceptable noise levels are provided by the World Health Organisation Table 52. To put these levels in context, studies of noise levels in UK have shown that during the day, 56% of the population are exposed to 55Leq and 26% are exposed to over 60Leq (Table 53).

Table 52: General Noise criteria

Sound Level Leq 

Criterion

55 

Daytime (prevents any significant community annoyance)

45 

Night-time (preserves the restorative process of sleep)

WHO General Environmental Criteria

Table 53: Environmental Noise Levels in the UK

Sound Level Leq (Daytime 16hrs)

 Population of UK so exposed

40 

99.9%

50 

89.3%

55 

56.0%

60 

26.0%

70 

1.8%

Manchester Airport 1993

4.8.6 LMA have received a range of complaints from noise associated with ATMs since January 2001. The numbers and nature of daytime complaints are presented in Table 54. In addition to these, LMA received six night time complaints of noise between the hours of 2300-0700. All these complaints were from Windermere Avenue, Ramsgate.

Table 54: Daytime Noise complaints at LMA in period January 2001- July 2001 (0700-2300 hours)

Complaint Type 

Numbers of complaints 

Geographic origin of complaint

Aircraft noise 

72 

Windermere Avenue, St Lawrence, Ramsgate

Aircraft noise 

Percy Road, Ramsgate

Aircraft noise 

Eskdale Avenue, St Lawrence, Ramsgate

Aircraft noise 

Nethercourt Gardens, Ramsgate

Aircraft noise 

Chapel Road, Ramsgate

Aircraft noise 

The Cloisters, Ramsgate

Aircraft noise 

Manston Road, Manston

Aircraft noise 

Langdale Avenue, St Lawrence, Ramsgate

Aircraft noise 

North Foreland Road, North Foreland

Aircraft noise 

Lincoln Gardens, Birchington

Total 

83

KIA (2001)

4.8.7 Map 22 identifies the location of origin of these complaints. Clearly most of the complaints are located under the flight path of aircraft either just before landing or just after take-off to the east of the runway. Noise complaints from Birchington are likely to be a result of noise from the climb-out of aircraft using the Noise Preferential Route (NPR) (Map 9).

4.8.8 Noise Abatement procedures have been established at LMA. These are provided in Appendix 1.

4.8.9 Unlike the assessment of airborne aircraft noise, there is no definitive agreement on the method of assessment for ground noise (Manchester Airport pers.com.). Currently no baseline information is available on ground noise and no complaints from noise of traffic related to LMA have been received.

Key sensitivities

4.8.10 On the basis of this review of baseline noise at LMA, local residents have been identified as the key receptor to noise generated as a result of the development of LMA. Local residents are those residents living both in the locality of LMA and underneath or near the flightpaths (as defined by noise contours) or living adjacent to key arterial roads serving LMA.

Table 55: Identified key sensitive receptors to noise

Receptor 

Location

Local residents 

Thanet

4.9 Recreation and tourism

4.9.1 Thanet covers an area of 40 square miles, with 26 miles of coastline made up of a series of sandy beaches, backed by chalk cliffs. The area has three main resorts; Margate, Broadstairs and Ramsgate. They are all traditional seaside resorts, but differ in character (Table 56).

Table 56: Thanet as a tourist destination

Location and user profile

Character 

Notable tourist attractions and accommodation

Margate 

- Large sandy beaches
- Traditional British seafront
- Main promenade with amusements
- Surrounding bays with sandy beaches and cliff top promenades 

- Beach
- Amusement arcade
- Dreamland Themepark

 

Broadstairs - Compact picturesque resort
- Quiet sandy beach
- Scenic harbour area
- Award winning floral displays
- Dickens connection

- Beaches
- Museums

 

Ramsgate 

- Regency town
- Artistic and literary connections
- Access point to Europe

- Beaches
- Marina
- Language schools
- Passenger ferry link

SEETB (1998)

Tourism market

4.9.2 Thanet’s tourism market can be segmented into a range of categories with associated characteristics (Table 57).

Table 57: Segmentation and characteristics of visitors to Thanet

Segment 

Characteristic

Day visitors from home 

Thanet attracts over 1.7million day trips a year (1996) - Large proportion of day visitors (76% of all trips taken by visitors) - 43% coastal trips - 45% town trips - 12% countryside trips

The majority of this market are from East London, North Kent, with Kent and London together totalling 77% of day visitors 

Thanet businesses consider this market to be of considerable importance.

 

Day visitors staying outside Thanet

Very small proportion of visitors staying elsewhere in Kent and visiting Thanet for the day.

Staying visitors 

Thanet attracts 0.6million staying visitors each year - The breakdown of these visitors by accommodation is as follows: - Hotels and guest houses 36% - Self-catering 14% - Group 1% -  Other 5% - Friends and families 44% - UK residents account for 82% of staying trips. - 41% of all overnight trips are made by holidaymakers. With an average stay of 4.2 nights.

Other staying visitors 

Other staying visitors include tourists visiting friends and relatives, business visitors and language students.

SEETB (1998)

4.9.3 The overall age profile of visitors to Thanet is generally mature, with 72% of staying visitors aged 45+ years, compared to 48% nationally. 67% of day visitors in 1998 were 45+ years (SEETB, 1998).

4.9.4 The socio-economic profile of visitors to Thanet is similar to the UK population as a whole (Table 58).

Table 58: Socio-economic profile of staying visitors

% Staying visitors by socio-economic group

 

Ramsgate 

Broadstairs 

Margate 

UK

AB 

17 

17

C1 

41 

35 

21 

27

C2 

29 

35 

43 

26

DE 

21 

15 

28 

30

SEETB (1998)

Thanet as an attraction

4.9.5 Thanet has a range attractions on offer, these include a large number of museums, historic buildings and open spaces and a range of popular entertainment attractions including arcades and cinemas.

Table 59: Breakdown of attractions in Thanet

Attraction category 

Numbers

Museums 

12

Historic sites/buildings 

8

Gardens 

3

Nature reserves 

2

Leisure parks/playgrounds 

3

Amusement parks 

3

Cinemas 

4

Theatres 

5

Casinos 

2

SEETB (1998)

4.9.6 A range of specific attractions attract large numbers of visitors each year. Dreamland is of major importance to the Thanet tourism economy and is a symbol closely associated with Margate (SEETB, 1998). In addition, the Spitfire and Hurricane museum at LMA attracts large numbers of visitors relative to other attractions in Thanet.

Table 60: Visitors numbers at key attractions in Thanet

Attraction 

Visitor numbers (per annum)

Dreamland 

266,000

Spitfire and Hurricane Museum 

100,000

Broadstairs Pavilion Theatre 

49,500

Ramsgate Maritime Museum 

21,000

Bleak House Museum 

20,000

Colo’s Children’s Indoor Playground 

20.000

SEETB (1998)

4.9.7 In addition to these attractions, Thanet is host to a range of important annual events that also attract large numbers of visitors each year, notably the Broadstairs folk festival. 

Table 61: Important annual events in Thanet

Event 

Location

Ramsgate Spring Festival 

Ramsgate

Annual Dickens Festival 

Broadstairs

Folk week 

Broadstairs

Margate Festival 

Margate

Tae-Kwon Do English Open Championship 

Margate

Thanet International Hockey Festival 

Margate

Visually handicapped Bowlers National Championship 

Margate

English Beach Volleyball Grandprix 

Margate

SEETB (1998)

4.9.8 Visitors come to Thanet for a wide range of reasons. A recent study by Chrysalis Market Research (1997) showed that the seaside and beaches were by far the most frequently mentioned reason for coming to Thanet. Staying and day visitors both cited the beaches as the most important thing that they liked about Thanet, with a quarter of staying visitors to Broadstairs stating that in addition to the beach they highly valued the peace and quiet.

4.9.9 Whilst in Thanet, visitors make use of a wide range of activities and have a high propensity to move between resorts. (SEETB, 1998). Staying visitors devote most time to walking along the promenade, shopping and using the beach. Almost all visitors with Children use the beach and half to three quarters of all staying visitors spend time on the beach. Walks in the countryside are less frequent, but a quarter of those staying in Ramsgate of Margate may walk in the Thanet countryside (Chrysalis, 1997).

Table 62: Activities by staying visitors

% of visitors spending time on activity

 

Ramsgate 

Broadstairs 

Margate

Walk along prom 

84 

91 

96

1+ hours shopping 

77 

71 

87

Beach 

59 

75 

58

Amusements 

28 

25 

35

Walk in country 

29 

11 

20

Museum/Gallery 

16 

17 

13

Theatre 

11 

19

Cinema 

20 

11

Night club 

10

Chysalis (1997)

4.9.10 Activities by day visitors are similar to staying visitors, with the top three activities being walking along the promenade, shopping and spending time on the beach. Walks and museums are much less popular for day visitors.

Table 63: Activities by day visitors

% of visitors spending time on activity

 

Ramsgate 

Broadstairs 

Margate

Walk along prom 

69 

85 

78

Shopping 

57 

53 

60

Beach 

34 

60 

63

Amusements 

17 

35

Walk in country 

4

Museum/Gallery 

2

Chysalis (1997)

4.9.11 Day visitors and staying visitors are generally reasonably aware of attractions across Thanet, with 60-70% of all visitors have good awareness of the larger attractions. 50% of staying visitors and 45% of day visitors are aware of the Spitfire Museum at Manston (Chysalis, 1997).

4.9.12 Rural parts of Thanet are increasingly being given over to the keeping of horses. Notably, is the development of the ‘Thanet Ride’ Bridle Network which is currently being completed in and around Manston. In addition to the use for riding, the network will also be used by cyclists and walkers.

Accommodation

4.9.13 Thanet has a total of 198 accommodation establishments, offering 10,884 bedspaces (SEETB, 1998).

4.9.14 Currently, Thanet’s accommodation is restricted in quality. A relatively low proportion of hotels and guest houses have been inspected and graded. There is a limited range of serviced accommodation, with only 4 hotels of 4 crown plus rating and only one of the major hotel chains are represented. In addition much of the existing stock is of poor quality and of limited range in terms of size and associated facilities (SEETB, 1998). Holiday operators have expressed a need for hotel facilities across Thanet to be upgraded to meet modern market expectations (SEETB, 1998).

Table 64: Occupancy levels in Thanet compared to Kent and the South East

 

Thanet 

Thanet 

Kent 

South East

 

1997 

1998 

1997 

1997

January 

16 

13 

42 

45

February 

31 

20 

52 

55

March 

49 

21 

56 

61

April 

19 

26 

57 

63

May 

52 

32 

65 

68

June 

49 

42 

70 

75

July 

39 

55 

72 

75

August 

75 

70 

74 

75

September 

67 

55 

72 

76

October 

 

43 

69 

71

November

 

29 

58 

64

December 

 

30 

52 

55

Average 

 

36 

62 

65

SEETB (1998)

Methods of transport

4.9.15 Trends in transport modes in accessing Thanet varies according to which resort visitors are visiting. In 1998, under half of visitors to Margate travelled by car, whilst almost 2 in 5 came by coach, in addition over a tenth travelled by train. About 75% of visitors to Ramsgate and Broadstairs travelled by car with the rest largely travelling by coach (SEETB, 1998).

4.9.16 67% of overseas visitors in 1998, arrived in Ramsgate by ferry, the rest used Dover (6%), the Tunnel (6%) or came by plane or their own boat. 

4.9.17 29% of ferry passengers passing through Thanet to the Ramsgate ferry in 1997, were found to spend time in Thanet either before departing from Ramsgate or on their return. 75% of these passengers spent more than 2 hours visiting parts of Thanet and 15% stayed or planned to stay overnight in Thanet. These were almost all short-stayers (82% 1-3 nights), and over a half (58%) staying for one night only.

Key sensitivities

4.9.18 On the basis of this review of the existing recreation and tourism in Thanet, a number of key sensitivities have been selected as representative of the attributes of the tourism and recreational locations and attractions across Thanet (Table 65).

4.9.19 The beach, promenade and marina at Ramsgate has been selected on the basis that it falls directly underneath the easterly flightpath into LMA. It is recognised that there are a diverse range of other aspects of tourism and recreation that may be affected by the development of LMA and therefore it must be considered that these receptors are representative of the wider impacts on tourism and recreation in Thanet.

Table 65: Identified key tourism and recreational sensitive receptors

Receptor 

Location

Local beach, promenade and marina 

Ramsgate

Coast walks 

Thanet

Accommodation 

Thanet

Local spitfire museum

 Manston

4.10 Communities and Economy

4.10.1 This section provides and overview of the social and economic baseline of the Thanet and East Kent. It identifies the key demographic characteristics, a summary of a range of socio-economic indicators and details of the current education and skills status of three key areas within the ‘East Kent Triangle’. The East Kent Triangle covers Thanet, Canterbury and Dover.

4.10.2 Thanet has a total population of approximately 130,000. Figures from 1999 (KCC, 2001) suggest that Thanet has a large proportion of elderly (65years and above) and a small population of 16-24 year olds (Table 66).

Table 66: Demography of the East Kent Triangle

Demographics 

Thanet 

 

Canterbury 

 

Dover

 

Nos 

Nos 

Nos 

%

Up to 15 

25,400 

20 

26,100 

18 

22,100 

20

16-24 

10,900 

18,500 

13 

9,700 

9

25-34 

17,500 

14 

17,700 

13 

15,400 

14

35-44 

15,300 

12 

18,100 

13 

15,000 

14

45-59 

23,600 

19 

26,300 

19 

21,200 

19

60-64 

6,800 

6,600 

5,600 

5

65+ 

35,100 

28 

34,600 

24 

26,000 

24

Total 

127,000 

 

141,300 

 

109,400

 

KCC (2001)

4.10.3 Population forecasts for Thanet by KCC have suggested that the total population will rise by just over 1% in the next ten years (Table 67).

Table 67: Forecasted population growth in Thanet

Year 

Total population

2001 

131,000

2006 

131,800

2011 

133,300

KCC (2001)

4.10.4 Ward populations for Thanet are shown in. It can be seen that there has been a substantial decline in population in a number of wards including Newington and Northdown Park. The locations of these wards are shown in (Map 23).

Table 68: Ward populations in Thanet

Ward 

1999 Population 

Change since 1991 (%) 

Density (people per Ha)

Birchington East 

6,200 

0.57 

16.02

Birchington West 

3,900 

3.09 

11.41

Beacon Road 

4,400 

-0.24 

30.95

Bradstowe 

4,00 

2.43 

36.84

Kingsgate 

2,400 

5.08 

9.40

Pierremont 

3,500 

-0.05 

31.26

St Peters 

6,300 

5.99 

15.29

Upton (71%) 

4,500 

6.63 

32.67

Cecil 

2,400 

-0.95 

71.77

Cliftonville 

7,900 

6.64 

38.34

Dane Park 

4,700 

-0.90 

55.41

Ethelbert 

2,200 

0.72 

83.90

Margate West 

6,800 

1.68 

24.82

Marine 

2,500 

8.87 

27.83

Northdown Pier 

6,000 

-5.79 

37.01

Pier 

2,600 

2.33 

46.26

Salmestone 

4,900